Greater Tampa REALTORS® and Pinellas REALTOR® Organization/Central Pasco REALTOR® Organization Unveil New Consumer Ad Campaign
Tampa, FLA. (November 4, 2024)— Greater Tampa REALTORS® (GTR) and Pinellas REALTOR® Organization/Central Pasco REALTOR® Organization (PRO/CPRO) launched their first-ever unified consumer ad campaign, Only A REALTOR®, which showcases the key and personal moments of working with a REALTOR®. Through a series of advertisements and social media posts, the campaign connects the relationship between consumers and REALTORS® and portrays why REALTORS® are the trusted source when buying or selling a home. It also emphasizes the expertise, professionalism and value that REALTORS® bring to the process.
REALTORS® adhere to a code of ethics, providing peace of mind to clients throughout the entire real estate process. By choosing a REALTOR®, clients can trust that they are working with a professional who has their best interests at heart. Most importantly, REALTORS® provide compassion and kindness during changing chapters in their clients' lives.
"The Only a REALTOR® campaign highlights that REALTORS® do so much more than guide the home buying and selling process—they are there to support families through the deeply personal and emotional moments that come with starting a new chapter in life. Our campaign celebrates this vital role because every transaction is more than a deal; it’s a unique, life-shaping experience for each family and only a REALTOR® has the expertise for it," said Co-CEO Jason Outman.
The campaign launched on November 4. It is broken down into 30, 15, 10, and 6-second spots and will air on cable television, digital apps, social media platforms, and branded content outlets. The campaign uses a real-life emotional connection and cinematography to reveal that during the most significant transaction in someone's life, REALTORS® are always by their side. It will also reach the Spanish-speaking community with ads in Spanish. GTR + PRO/CPRO teamed up with award-winning Orlando-based ad agency &Barr and licensed the rights to this campaign from Broward, Palm Beaches & St. Lucie REALTORS®. Broward, Palm Beaches & St. Lucie Realtors® association was inspired by the National Association of REALTORS® ‘That’s Who We R’ campaign that launched in 2019 to create a national movement to ensure consumers understand the essential role of REALTORS® and the critical value and counsel they bring to every real estate transaction.
“When it comes to buying and selling a home, it’s a journey that’s usually never a straight line from start to finish. Reaching out to consumers about using a REALTOR® is essential because they are the experts in making that journey as smooth as possible,” said Co-CEO David B. Bennett.
GTR + PRO/CPRO continues offering members unique benefits as they service the Tampa Bay area market. The campaign aims to target consumers in the market to buy or sell a home. Its’ success will be measured by web traffic, engagement, and other data analytics.
"The Only a REALTOR® campaign highlights that REALTORS® do so much more than guide the home buying and selling process—they are there to support families through the deeply personal and emotional moments that come with starting a new chapter in life. Our campaign celebrates this vital role because every transaction is more than a deal; it’s a unique, life-shaping experience for each family and only a REALTOR® has the expertise for it," said Co-CEO Jason Outman.
For more information about the "Only a REALTOR®" campaign and to find a local REALTOR®, visit tampabay.onlyarealtor.com
Watch Consumer Campaign Commercial
About PRO/CPRO + GTR
Greater Tampa REALTORS® (GTR) and the Pinellas REALTOR® Organization/Central Pasco REALTOR® Organization (PRO/CPRO) have united, forming the third-largest REALTOR® association in Florida, representing over 26,000 members. GTR/PRO/CPRO empowers REALTORS® and enhances communities through advocacy, support, and innovation. GTR/PRO/CPRO delivers exceptional professional development and networking opportunities while supporting REALTORS® across residential and commercial sales, property management, and appraisals. Our members benefit from access to cutting-edge tools and resources designed to advance their business. Committed to innovation and excellence, GTR/PRO/CPRO adheres to the National Association of REALTORS®' Code of Ethics. For more information, visit tamparealtors.org and pinellasrealtor.org. The term “REALTORS®” is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and abides by its strict Code of Ethics.
Media Inquiries
For further information contact:
Kim Chin
813-769-7188
kim@tamparealtors.org